We have worked alongside BNY Mellon for more than a decade, helping to produce a full spectrum of marketing projects and being seen as a true partner to the team.
We co-create with the internal team and work closely with their other agencies.
We devised BNY Mellon’s first-ever Global Investment Conference in the 2000s – about which their then-CEO said “This is not just a conference; it’s the best event I’ve ever been to”. We continue to evolve this every year, taking it virtual during lockdown.
We’re particularly proud of the innovative themes we’ve devised for this client. They like to really let the creative sing and avoid the “same old same old” conference themes. They challenge us to come up with ideas that will really wow their delegates.
For example, every two years we run our Marketing Directors Research. The report aims to provide reliable data on marketing spend and headcount as well as structures in our industry; it then benchmarks individual participant companies against the average.
Alongside other agencies, we help with design overflow when the team is stretched. This could be anything from developing creative concepts, branding, re-designing documents and creating digital assets.