To celebrate the momentous occasion of this anniversary, the board of FCIT (the world’s oldest investment trust) wanted a year-long, multi-faceted campaign that left a lasting legacy.
In the words of one director “we needed an agency that could deliver on every aspect, so that had to be MiP”.
A jaw-dropping event; the F&C Investment Trust Lecture, for which we secured world-renowned author Yuval Harari.
An ongoing UK-wide programme that educates younger generations on the benefits of investing – encompassing a competition amongst university students as well as a series of visits to primary schools.
A corporate video on the history of the trust…with a twist! Rather than the usual “timeline” style of video, we engaged TV personality and historian Lucy Worsley to really bring the story to life. We scripted, produced and directed this video, which many viewers said was the best they’d ever seen.
A range of informative materials and campaign initiatives that were run throughout the year.