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F&C Investment Trust 150TH anniversary

F&C Investment Trust 150TH anniversary

To celebrate the momentous occasion of this anniversary, the board of FCIT (the world’s oldest investment trust) wanted a year-long, multi-faceted campaign that left a lasting legacy.

In the words of one director “we needed an agency that could deliver on every aspect, so that had to be MiP”.

We were the lead agency on the project and delivered:

A jaw-dropping event; the F&C Investment Trust Lecture, for which we secured world-renowned author Yuval Harari.

An ongoing UK-wide programme that educates younger generations on the benefits of investing – encompassing a competition amongst university students as well as a series of visits to primary schools.

A corporate video on the history of the trust…with a twist! Rather than the usual “timeline” style of video, we engaged TV personality and historian Lucy Worsley to really bring the story to life. We scripted, produced and directed this video, which many viewers said was the best they’d ever seen.

A range of informative materials and campaign initiatives that were run throughout the year.

The project was deemed a huge success and, testament to this, we were kept on for a further year and still work on the education programme today.
I would like to say a big thank you for helping us with many aspects of the NIC and for making the event a great success. As always the quality of your services is second to none!
Thank you for all your efforts and expertise, the lecture was great, everyone loved the setup, the branding, how professional the event was and how smoothly the event went.
Congratulations on an excellent lecture, Q&A and event at the Guildhall this afternoon. Well done! Brilliantly organised and executed with top drawer production values. I was most impressed... and I was in the events business for 30 years!
Having worked with MiP for many years, the things that set you apart are quality and consistency. You know when you sponsor a MiP event that you will have a first-class experience and the opportunity to present your brand in the best light. This underpins our decision to partner with MiP.
Thank you MiP! We were absolutely delighted with the conference – the branding, materials, microsite, on-site team – all propelled the event into a different league – and I feel helped convey that we are (now) a significant asset management brand that Fund Selectors need to seriously consider.
Thanks so very much to you and to the fab MiP team for another brilliant conference. Feedback internally and from clients has been really exceptional. We really appreciate all the brilliant ideas you bring to life and all of the great work you do to support us
Amazing amazing amazing
Just to say a big thank you for putting on the best show on so many levels than I have ever seen within this organisation. Highly professional, brilliantly pitched and focused. More than impressive and thoroughly enjoyable
The MiP team, as a whole, did us proud. The execution was excellent and the support you gave us in the run up and on the day itself was a huge help in giving the conference such a high quality feel
I just wanted to drop you a quick line to thank you so much for all your amazing work
Just a note to say a huge thank you for your hard work in making this event such a success. I know it’s not easy working with so many different fund groups and dealing with various demands but you have made it so easy and have been a pleasure to work with
I would just like to say a huge thank you to your team. They were amazing at the events, and made sure everything was covered and in place with minimal fuss and great professionalism
I just wanted to say that the branding, staging and all the signage looks incredible and everybody that has seen it so far has equally been impressed
The MiP team has put on a truly impressive show, with professionalism and quality throughout
Please could you pass on my thanks to the MiP team. They made the whole experience relaxed and easy; which is quite a feat when you’re the other side of the camera!!
The professionalism and quality which comes from your business really did blow us away