Ingenious are experts in media, infrastructure, real estate and education investment opportunities. Originally, they approached MiP to help develop a new brand identity and deploy this across various assets and marketing materials. Once this phase of work was complete we then started on a much bigger project: the redesign and build of their existing corporate website.
The brand work already complete was used as a starting point for their new digital presence, which Ingenious wanted to be ‘distinct’ from other industry websites.
Together with user-journey analysis and front-end design principles we produced a complete ‘offline’ version of the website which could be easily visualised and agreed with the client.
Once this was agreed, the build commenced on a new flexible platform with a custom content management system and document library. All elements of the website were delivered using in-house resource and the results have received very positive feedback: www.theingeniousgroup.co.uk.