We’d been organising events for Premier for many years when they announced their merger with Miton.
We were delighted to work on the merger project, which fully immersed many of our team for a three-month period.
Developing the brand
look-and-feel and guidelines, working with the logo that their advertising agency had devised.
Establishing the brand attributes, based on interviews with dozens of staff and board members.
Re-branding over 600 pieces of literature and marketing tools.
Building a new ‘master landing website’ in just two months, to act as interim site for a year.
Working with multiple incumbent agencies to ensure the brand was updated across all areas of legacy sites for a seamless user experience.
Interviewing fund managers and creating a new corporate video.
Designing and producing office branding for three locations, and helping with internal communications.